How to run a focus group

Event details

  • November 15, 2018
  • Thursday, 3PM (British Summer Time) to 5PM

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In this 2-hour webinar we look at best practice tips and techniques for running a focus group.  A Focus Group is a qualitative evaluation/ research technique that involves a facilitator guiding an open discussion around a particular topic with a small group of participants (usually 6-10 people) that are representative of a wider population.

In this session we cover:

  • Introducing focus groups (what is a focus group, where are focus groups used, a brief history of focus groups, the advantages and disadvantages of focus groups)
  • How to run a successful focus group (designing questions, choosing your facilitation team, planning your session, recruiting participants, conducting focus group sessions)


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Please make payments to: inFocus Enterprises Account No: 1012 8334 Sort code: 16-21-29 The Royal Bank of Scotland IBAN: GB83RBOS16212910128334 BIC: RBOS GB2L Bank Address: High Wycombe Branch, 4 Pauls Row, High Wycombe, UK, HP11 2XL
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