How to run a focus group
- November 15, 2018
- Thursday, 3PM (British Summer Time) to 5PM
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In this 2-hour webinar we look at best practice tips and techniques for running a focus group. A Focus Group is a qualitative evaluation/ research technique that involves a facilitator guiding an open discussion around a particular topic with a small group of participants (usually 6-10 people) that are representative of a wider population.
In this session we cover:
- Introducing focus groups (what is a focus group, where are focus groups used, a brief history of focus groups, the advantages and disadvantages of focus groups)
- How to run a successful focus group (designing questions, choosing your facilitation team, planning your session, recruiting participants, conducting focus group sessions)