Copyright 2018 inFocus Enterprises

How to use impact data to improve your fundraising


Effective fundraising is critical for the sustainability of every non-profit organisation. In this 1.5 hour webinar we explore how monitoring and evaluation (M&E) of your social impact can be a key asset for increasing your fundraising success, both through selling the strengths of your M&E to potential new funders and effectively promoting your results.

The webinar was hosted by inFocus CEO, Dr Damian Hatton, who was joined by our special guest and President of MCG Consulting Group, TJ McGovern. Both presenters explore how you can use effective monitoring and evaluation (M&E) to become more 'funder/ investor ready' and ultimately, attract and retain more donors in the long term.

Webinar Objectives 

Our Special Guest Presenter

Watch the Webinar

About our host

Understand key fundraising processes and principles, with Top Tips for success at each stage

Understand the importance of M&E to different funders and how to best use M&E and your results, to support the fundraising process

Show how to Establish Your Value for Money with a funder

How to be impressively accountable to different types of funder and donor

Outline how to become funder/ investor ready, with all the important elements in place for optimum positioning

Learn how M&E can simplify your message and jump-start funding by understanding the lexicon of change and--more importantly--the thinking behind it. This is the difference between charity and philanthropy, sustainable funding and transformation, a mission statement and a message. It's the difference between just another ‘not-for-profit begging for money' and a movement to change lives, save lives and impact lives.

Dr Damian Hatton

Dr Damian Hatton is the Managing Director of inFocus and a dynamic social entrepreneur and Leadership Coach. He combines a broad range of skills and experiences from the last 25 years. Having initially trained as a medic, he worked as a doctor in the UK and Australia, prior to founding and running one of the most exciting, impactful and fastest-growing charities in the UK (Street League). He has since worked across all five continents, supporting many different types of social impact actor to develop and grow their skills and capabilities to run high performing charities, foundations and social enterprises.


TJ McGovern, Founder and President of MCG Consulting Group, is a nonprofit coach, trainer, consultant, and speaker with 20 years of experience in development, strategic visioning, campaign management, and major gift solicitation. TJ has coached and trained numerous organizations—schools, social service agencies, and social ventures—through successful funding efforts ranging from $100K to $20M. He has also trained leaders from over 100 organizations on how to use engagement process to maximize funding opportunities.

TJ McGovern

If you would like to learn more about our 7 Steps training programme and other courses we run, click HERE to find out more

Recording of M&E and fundraising series: Webinar 1

Fix the following errors: