Tom Keyte
United Kingdom
Co-founder and Senior Consultant United Kingdom Senior Learning and Evaluation Manager Amsterdam Evaluation and Learning Specialist Spain Senior Learning and Evaluation Manager Get email updates about our latest news, courses, studies and webinars inFocus Consulting Ltd, Omega House, 6 Buckingham Place, Bellfield Road West High Wycombe, Buckinghamshire
HP13 5HW
Emily Routh
Yasmin Wright
Cecilia Serravalle
Newsletter Sign Up
Our UK Office
Privacy Overview

Custom Training

Over the last 15 years, inFocus has also designed a wide range of different customised training courses for clients around the world. The courses are specifically tailored to the needs of your organisation and attendees in the training, building on the extensive inFocus resources.
Our custom training has covered a range of areas, including inFocus core areas of expertise in impact measurement and management
(IMM), theory of change and strategic planning. We have also developed training on more specific topics, such as the launch of new grant schemes for funders.
Our options for custom training include:
- On-site training, for example, a 1 day to 3 day course at your office
- Live webinars (online training), usually between 90 minutes to 3 hours
- eLearning courses, completed online at the users own pace with interactive articles, videos and exercises.

Evaluation & Research

inFocus conducts independent, external evaluations to facilitate learning and support accountability.
We have conducted evaluations of high complexity projects, programmes and organisations for delivery agencies, funders, policymakers and networks, both in the Sport for Development and Peace and wider international development sector. We utilise a range of approaches including: Summative; Theory Based; Process; Developmental; Impact; and Participatory.
inFocus executes specific applied research projects on various topics such as Sport for Development, social impact measurement, and strategies for scaling impact. Our findings are designed to be implementable and timely.
Our team is comprised of experienced practitioners who are trained to bridge the gap between traditional research and practical evaluation. We provide a range of different evaluation approaches and methodologies suited to either individual projects or complex funding programmes. We systematically explore and document what is working and highlight areas to for further improvement to help funders explore overall impact strategies.

Building IMM Capacity

inFocus helps delivery agencies, funders and networks use their data effectively to report back to stakeholders and utilise data as a tool for development and growth. We work with organisations to do this by giving support in key areas, based upon their identified and priority needs:
- Developing their IMM Systems – developing Impact measurement and management protocols and frameworks including the basic processes and tools needed that supports a consistent approach to measuring social impact aligned back to a Theory of Change or strong programme rationale.
- Running an IMM system – how to operationalise an IMM system and provide management and training support.
- Using your results – guidance and advice on how to use your results most effectively.
- Training – we have applied 15 years of IMM experience to develop fun and engaging eLearning (online) courses, as well as live training to help our clients to measure and manage impact.

Funder Services

inFocus works with philanthropic organisations that provide grants and support to third party organisations delivering programmes or initiatives. Funders include charities, non-governmental organisations (NGOs), community groups, governmental or inter-governmental agencies and private sector companies. Our consultancy services are specifically designed to address some of the key challenges that funders face, whether that is:
- Developing and Implementing a funding strategy – We provide focus and direction about the social changes funders wish to generate and help to identify the ideal organisations and activities working in the sector.
- Manging Grants & Impact Measurement & Management Services – We help funders track and measure their grant making success, facilitate learning and to communicate community impact based upon high quality evidence.
- Independent Research, Evaluation and Learning- We provide a range of different evaluation approaches and methodologies suited to either individual projects or complex funding programmes.

Theory of Change

Theory of Change is a technique that helps you to map out and explore how your activities lead to social change, and your underlying beliefs or assumptions. It is a powerful tool for helping to:
- Communicate your programmes and their intended impact with existing and potential stakeholders and funders
- Act as a basis for Social Impact Measurement by helping to identify what elements of your programmes to monitor and evaluate
- Provide focus and direction by getting staff ‘on the same page’ with what you are looking to achieve

Strategic Planning

‘A vision without a plan is just a dream. A plan without a vision is just drudgery. But a vision with a plan can change the world.’
Strategy is about asking yourself vital questions concerning What are you trying to achieve? What is the external situation and how can we address it? Are we effective? How can we convince others of this?
inFocus helps organisations to focus on their most critical issues and identify high leverage directions that allow the organisation to renew and reinvent itself, preserving its vitality and its competitive edge.
We’ve worked with non-profits and charities all around the world to scale up, scale out and scale together for more sustainable impact:
- Scale Out – deepen your impact to ensure even more meaningful results are achieved
- Scale Up – to extend the reach of your service or product to a wider audience and affect more lives
- Scale Together – draw upon and work more effectively with others, to enable more sustainable impact

Tools & Resources

The Tools and Resources for Impact Measurement and Management section of our website is dedicated to providing a comprehensive suite of resources that can be downloaded and put to practical use by our Impact Community.
The resources are all aligned to our IMM courses, particularly the IMM Builder course, which provides step by step guidance on how they can be developed and adapted to your own context, and put firmly into practice.
The Tools and Resources are categorised and cover the following IMM areas:
- IMM Ethics
- Participatory IMM
- Theory of Change
- Indicators
- Data Collection Methods & Software
- Sampling
- Data Collection Tools
- Analysis
- Fundraising & Communications
- Learning & Improvement
- Indicators
PLEASE NOTE: This section to our website is coming soon.

Public Training

InFocus is committed to sharing learning and best-practice within the development and humanitarian sectors.
We regularly run (free to join) public webinars (online workshops) on different topics to share best-practice and generate critical debates between experts and practitioners.
The 90-minute webinars cover a range of topics, including most recently:
- How to use impact measurement and management (IMM) for fundraising and marketing
- How to reach the right target audience for projects/ programmes
- How to form effective partnerships across the academic and non-profit sectors
Click on the ‘Impact Community’ section above to find out how to become a member and receive regular updates on our public training.
Register for Webinars

Learning Communities

When running a programme, project or activity within a community, it is critical for organisations to understand what IS working and what ISN’T and how to more effectively generate social and environmental impact. inFocus set up and run online learning communities around the world that bring organisations together to discuss and draw out best practice around a particular topic.
Typically, for inFocus a learning community includes the following elements:
- The development of a theory of change that maps out the topic being explored by the learning community and acts as a central reference point.
- A series of Webinars (online workshops), hosted by experienced inFocus facilitators which use interactive exercises to draw out learning from participating organisations.
- The development of learning materials (including interactive resources) to share learning more widely
Read about our approach to Peer-to-Peer Learning Communities here.
When running a programme, project or activity within a community, it is critical for organisations to understand what IS working and what ISN’T and how to more effectively generate social and environmental impact. inFocus set up and run online learning communities around the world that bring organisations together to discuss and draw out best practice around a particular topic.
Typically, for inFocus a learning community includes the following elements:
- The development of a theory of change that maps out the topic being explored by the learning community and acts as a central reference point.
- A series of Webinars (online workshops), hosted by experienced inFocus facilitators which use interactive exercises to draw out learning from participating organisations.
- The development of learning materials (including interactive resources) to share learning more widely

Read about our approach to Peer-to-Peer Learning Communities here.
IMM Alumni

Completing all three of the eLearning courses: IMM: Introduction, IMM: Foundation and IMM Builder will also open up ongoing professional development opportunities in IMM with free access to bi-monthly IMM webinars run by inFocus experts.
The 2-hour webinars will provide an opportunity to:
- Interact with other IMM practitioners
- Discuss and debate key IMM topics (for example, using the onilne brain-storming tool shown to the right)
- Learn about more specific/advanced IMM skills e.g. around different sampling or analysis methods
- Get up to date with best practice around IMM

Theory of Change is a technique that helps you to map out and explore how your activities lead to social change, and your underlying beliefs or assumptions. It is a powerful tool for helping to:
- Communicate your programmes and their intended impact with existing and potential stakeholders and funders
- Act as a basis for Social Impact Measurement by helping to identify what elements of your programmes to monitor and evaluate
- Provide focus and direction by getting staff ‘on the same page’ with what you are looking to achieve

Coming soon!
The IMM Basics email course is scheduled for release mid-May 2020
We will let you know as soon as you can enroll and get started!
Coming soon!
The Builder course is scheduled for release on Friday 29th May 2020
The release is timed so that all currrent learners can first complete the IMM Introduction and IMM Foundation courses.
We will let you know as soon as you can enroll and get started!
Coming soon!
The Foundation course is scheduled for release on Friday 24th April 2020
The release is timed so that all currrent learners can first complete the IMM Introduction course.
We will let you know as soon as you can enroll and get started!
Completing all three of the eLearning courses: IMM: Introduction, IMM: Foundation and IMM Builder will also open up ongoing professional development opportunities in IMM with free access to bi-monthly IMM webinars run by inFocus experts.
The 2-hour webinars will provide an opportunity to:
- Interact with other IMM practitioners
- Discuss and debate key IMM topics (for example, using the onilne brain-storming tool shown to the right)
- Learn about more specific/advanced IMM skills e.g. around different sampling or analysis methods
- Get up to date with best practice around IMM

The Tools and Resources for Impact Measurement and Management section of our website is dedicated to providing a comprehensive suite of resources that can be downloaded and put to practical use by our Impact Community.
The resources are all aligned to our IMM courses, particularly the IMM Builder course, which provides step by step guidance on how they can be developed and adapted to your own context, and put firmly into practice.
The Tools and Resources are categorised and cover the following IMM areas:
-
- IMM Ethics
- Participatory IMM
- Theory of Change
- Indicators
- Data Collection Methods & Software
- Sampling
- Data Collection Tools
- Analysis
- Fundraising & Communications
- Learning & Improvement
PLEASE NOTE: This section to our website is coming soon!
inFocus conducts independent, external evaluations to facilitate learning and support accountability.
We have conducted evaluations of high complexity projects, programmes and organisations for delivery agencies, funders, policymakers and networks, both in the Sport for Development and Peace and wider international development sector. We utilise a range of approaches including: Summative; Theory Based; Process; Developmental; Impact; and Participatory.
inFocus executes specific applied research projects on various topics such as Sport for Development, social impact measurement, and strategies for scaling impact. Our findings are designed to be implementable and timely.
Our team is comprised of experienced practitioners who are trained to bridge the gap between traditional research and practical evaluation. We provide a range of different evaluation approaches and methodologies suited to either individual projects or complex funding programmes. We systematically explore and document what is working and highlight areas to for further improvement to help funders explore overall impact strategies.
inFocus helps delivery agencies, funders and networks use their data effectively to report back to stakeholders and utilise data as a tool for development and growth. We work with organisations to do this by giving support in key areas, based upon their identified and priority needs:
- Developing their IMM Systems – developing Impact measurement and management protocols and frameworks including the basic processes and tools needed that supports a consistent approach to measuring social impact aligned back to a Theory of Change or strong programme rationale.
- Running an IMM system – how to operationalise an IMM system and provide management and training support.
- Using your results – guidance and advice on how to use your results most effectively.
- Training – we have applied 15 years of IMM experience to develop fun and engaging eLearning (online) courses, as well as live training to help our clients to measure and manage impact.
InFocus is committed to sharing learning and best-practice within the development and humanitarian sectors.
We regularly run (free to join) public webinars (online workshops) on different topics to share best-practice and generate critical debates between experts and practitioners.
- How to use impact measurement and management (IMM) for fundraising and marketing
- How to reach the right target audience for projects/ programmes
- How to form effective partnerships across the academic and non-profit sectors

Click on the ‘Impact Community’ section above to find out how to become a member and receive regular updates on our public training.
An inFocus Learning Community brings together ‘like-minded’ organisations to exchange knowledge, share methods and results and map out both commonalities and differences in approaches.
Our learning webinars and live workshops bring together actors and organisations that work directly with beneficiaries, with evaluation and research experts specialising in the focal area. These are dedicated to particular thematic areas (e.g. gender equality, or disability) and can have a global, regional or local geographic focus, sometimes linked to a specific funder or network. In our Learning Community webinars and workshops, common challenges and solutions are shared, common indicators, outcomes and tools discussed and defined, with best practices to achieve these outcomes identified and documented.
We pride ourselves upon being able to then translate insights and learning into highly accessible and engaging materials, taking advantage of multi-media capabilities and tools, such as eLearning modules, online forums, meetings and webinars to disseminate knowledge across the field.
inFocus works with philanthropic organisations that provide grants and support to third party organisations delivering programmes or initiatives. Funders include charities, non-governmental organisations (NGOs), community groups, governmental or inter-governmental agencies and private sector companies. Our consultancy services are specifically designed to address some of the key challenges that funders face, whether that is:
- Developing and Implementing a funding strategy – We provide focus and direction about the social changes funders wish to generate and help to identify the ideal organisations and activities working in the sector.
- Manging Grants & Impact Measurement & Management Services – We help funders track and measure their grant making success, facilitate learning and to communicate community impact based upon high quality evidence.
- Independent Research, Evaluation and Learning- We provide a range of different evaluation approaches and methodologies suited to either individual projects or complex funding programmes.
‘A vision without a plan is just a dream. A plan without a vision is just drudgery. But a vision with a plan can change the world.’
Strategy is about asking yourself vital questions concerning What are you trying to achieve? What is the external situation and how can we address it? Are we effective? How can we convince others of this?
inFocus helps organisations to focus on their most critical issues and identify high leverage directions that allow the organisation to renew and reinvent itself, preserving its vitality and its competitive edge.
We’ve worked with non-profits and charities all around the world to scale up, scale out and scale together for more sustainable impact:
- Scale Out – deepen your impact to ensure even more meaningful results are achieved
- Scale Up – to extend the reach of your service or product to a wider audience and affect more lives
- Scale Together – draw upon and work more effectively with others, to enable more sustainable impact
InFocus is committed to sharing learning and best-practice within the development and humanitarian sectors.
We regularly run (free to join) public webinars (online workshops) on different topics to share best-practice and generate critical debates between experts and practitioners.
- How to use impact measurement and management (IMM) for fundraising and marketing
- How to reach the right target audience for projects/ programmes
- How to form effective partnerships across the academic and non-profit sectors

Click on the ‘Impact Community’ section above to find out how to become a member and receive regular updates on our public training.
Over the last 15 years, inFocus has also designed a wide range of different customised training courses for clients around the world. The courses are specifically tailored to the needs of your organisation and attendees in the training, building on the extensive inFocus resources.
Our custom training has covered a range of areas, including inFocus
core areas of expertise in impact measurement and management
(IMM), theory of change and strategic planning. We have also
developed training on more specific topics, such as the launch of new
grant schemes for funders.
Our options for custom training include:
- On-site training, for example, a 1 day to 3 day course at your office
- Live webinars (online training), usually between 90 minutes to 3 hours
- eLearning courses, completed online at the users own pace with interactive articles, videos and exercises.

Please feel free to get in touch to discuss your specific requirements for custom trainings.