The project aimed to give academy football players an opportunity to create awareness of important social issues and have a positive influence within their football clubs. The project also intended to increase the resilience of young people, and to empower them to take responsibility within their local community through a player-led approach.
Player Voice CIC worked in partnership with the academies and foundations of West Ham United (WHU) and Crystal Palace Football Club (CPFC), and also had advisory support from the Premier League and Arsenal Football Club.
This is one of a series of our Sports Unites case studies. Sport Unites is the Mayor of London’s flagship community sport investment programme, supporting the aspiration and long-term vision of making London the most active and socially integrated city in the world.