This 5-page guide provides advice and guidance on what to consider when engaging with target audiences across the course of delivering a Sport for Social Inclusion project. The guide is based on the experiences of organisations funded by London Together, a £3 million Sport Unites partnership financed equally by the Mayor of London and Comic Relief. London Together invests in sport for change approaches that aim to improve social integration in London. The 3-year fund launched in 2018 and a list of the projects funded through rounds 1 and 2 of London Together can be found here.
Across the course of the project, the Mayor of London and Comic Relief have worked with inFocus to bring together the different projects into a ‘learning community’ to explore key topics in relation to Sport (including different forms of physical activity) and Social Integration. This is the first of a series of guides that bring together the experiences and advice from the different projects.