From Movement to Moment: Case Study
Spirit of 2012
Spirit of 2012
Across 2019-2020, inFocus conducted research for Spirit of 2012 to understand how community events best inspire social action.
Spirit of 2012 was born out of a large-scale event – the London Olympic and Paralympic Games – and the Spirit of 2012 theory of change sets out their belief that events can be the ‘sparks’ for wider social change.
This process does not happen automatically, however; and the research explored how ‘moments’ (community events) lead to ‘movements’ (longer-term social action that connects back to the ‘spirit’ of the original event). The research also sought to determine the key components of events that make this more likely.
Three Spirit of 2012 grantees with extensive experience of running and/or supporting community events were the main contributors and partners in the research: The Jo Cox Foundation; Springboard Opportunities Ltd (Springboard); and WOW – Women of the World. All three organisations were also chosen due to their experience of providing evidence of outcomes from the events.
The research followed a theory-based, qualitative approach using primary and secondary data to develop an evidence-based understanding of the different ways in which community events generate longer-term impact for people attending them and the host communities. The research also sought to define limitations and external factors that can affect the success of the events. Lastly, the research explored best practices in relation to the ‘ingredients’ that need to be in place for events to generate impact.
The research involved three main activities prior to the development of this report: a ‘light’ literature review, the development of a ‘Moment to Movement’ theory of change, and field visits and telephone interviews engaging with 53 respondents.
The research resulted in three outputs that share practical lessons from the research you can access here, or through the links below.
This free e-learning course includes practical advice on how to ensure that community events lead to participants taking long-term action to address social issues.
The course includes videos, articles, games and interactive exercises and on average takes around 60 to 90 minutes to complete.
On the 18th November, inFocus and Spirit of 2012 ran a 90-minute webinar to share the results from the Moment to Movement research and get feedback from participants from around the world on how to design events to lead to longer-term action.
The webinar included a presentation from Kim Leadbetter, Ambassador for the Jo Cox Foundation, sharing their extensive experience on designing and running events. You can access the recording from the webinar via the button below as well as the presentation here and comments from participants here.
The findings and practical advice from the Moment to Movement research is covered in detail in the 40-page report below.
The report covers the same content as the eLearning course above in written format, including the ideal conditions in which events lead to longer-term action in participants, the barriers to this and practical steps that individuals and organisations running events can take to ensure this action happens.
On the link below you can check out another case study from the Prevention+ Programme, for our clients Rutgers, Promundo US and Sonke Gender Justice.
Similarly to our work with Spirit, we’re delighted to have been able to offer free learning materials with permission from the party organisations to share knowledge and best-practice in efforts to improve IMM application in the wider field.
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inFocus is a social impact consultancy firm that support partners to improve lives and transform communities worldwide.
We have designed and implemented social impact measurement and grant management solutions for funders, policy makers and frontline agencies in over 40 countries across the globe.
inFocus Consulting Ltd, Omega House,
6 Buckingham Place, Bellfield Road West
High Wycombe, Buckinghamshire
HP13 5HW
Over the last 15 years, inFocus has also designed a wide range of different customised training courses for clients around the world. The courses are specifically tailored to the needs of your organisation and attendees in the training, building on the extensive inFocus resources.
Our custom training has covered a range of areas, including inFocus core areas of expertise in impact measurement and management
(IMM), theory of change and strategic planning. We have also developed training on more specific topics, such as the launch of new grant schemes for funders.
Our options for custom training include:
inFocus conducts independent, external evaluations to facilitate learning and support accountability.
We have conducted evaluations of high complexity projects, programmes and organisations for delivery agencies, funders, policymakers and networks, both in the Sport for Development and Peace and wider international development sector. We utilise a range of approaches including: Summative; Theory Based; Process; Developmental; Impact; and Participatory.
inFocus executes specific applied research projects on various topics such as Sport for Development, social impact measurement, and strategies for scaling impact. Our findings are designed to be implementable and timely.
Our team is comprised of experienced practitioners who are trained to bridge the gap between traditional research and practical evaluation. We provide a range of different evaluation approaches and methodologies suited to either individual projects or complex funding programmes. We systematically explore and document what is working and highlight areas to for further improvement to help funders explore overall impact strategies.
inFocus helps delivery agencies, funders and networks use their data effectively to report back to stakeholders and utilise data as a tool for development and growth. We work with organisations to do this by giving support in key areas, based upon their identified and priority needs:
inFocus works with philanthropic organisations that provide grants and support to third party organisations delivering programmes or initiatives. Funders include charities, non-governmental organisations (NGOs), community groups, governmental or inter-governmental agencies and private sector companies. Our consultancy services are specifically designed to address some of the key challenges that funders face, whether that is:
Theory of Change is a technique that helps you to map out and explore how your activities lead to social change, and your underlying beliefs or assumptions. It is a powerful tool for helping to:
‘A vision without a plan is just a dream. A plan without a vision is just drudgery. But a vision with a plan can change the world.’
Strategy is about asking yourself vital questions concerning What are you trying to achieve? What is the external situation and how can we address it? Are we effective? How can we convince others of this?
inFocus helps organisations to focus on their most critical issues and identify high leverage directions that allow the organisation to renew and reinvent itself, preserving its vitality and its competitive edge.
We’ve worked with non-profits and charities all around the world to scale up, scale out and scale together for more sustainable impact:
The Tools and Resources for Impact Measurement and Management section of our website is dedicated to providing a comprehensive suite of resources that can be downloaded and put to practical use by our Impact Community.
The resources are all aligned to our IMM courses, particularly the IMM Builder course, which provides step by step guidance on how they can be developed and adapted to your own context, and put firmly into practice.
The Tools and Resources are categorised and cover the following IMM areas:
PLEASE NOTE: This section to our website is coming soon.
InFocus is committed to sharing learning and best-practice within the development and humanitarian sectors.
We regularly run (free to join) public webinars (online workshops) on different topics to share best-practice and generate critical debates between experts and practitioners.
The 90-minute webinars cover a range of topics, including most recently:
Click on the ‘Impact Community’ section above to find out how to become a member and receive regular updates on our public training.
Register for Webinars
When running a programme, project or activity within a community, it is critical for organisations to understand what IS working and what ISN’T and how to more effectively generate social and environmental impact. inFocus set up and run online learning communities around the world that bring organisations together to discuss and draw out best practice around a particular topic.
Typically, for inFocus a learning community includes the following elements:
Read about our approach to Peer-to-Peer Learning Communities here.
When running a programme, project or activity within a community, it is critical for organisations to understand what IS working and what ISN’T and how to more effectively generate social and environmental impact. inFocus set up and run online learning communities around the world that bring organisations together to discuss and draw out best practice around a particular topic.
Typically, for inFocus a learning community includes the following elements:
Read about our approach to Peer-to-Peer Learning Communities here.
Completing all three of the eLearning courses: IMM: Introduction, IMM: Foundation and IMM Builder will also open up ongoing professional development opportunities in IMM with free access to bi-monthly IMM webinars run by inFocus experts.
The 2-hour webinars will provide an opportunity to:
Theory of Change is a technique that helps you to map out and explore how your activities lead to social change, and your underlying beliefs or assumptions. It is a powerful tool for helping to:
Completing all three of the eLearning courses: IMM: Introduction, IMM: Foundation and IMM Builder will also open up ongoing professional development opportunities in IMM with free access to bi-monthly IMM webinars run by inFocus experts.
The 2-hour webinars will provide an opportunity to:
The Tools and Resources for Impact Measurement and Management section of our website is dedicated to providing a comprehensive suite of resources that can be downloaded and put to practical use by our Impact Community.
The resources are all aligned to our IMM courses, particularly the IMM Builder course, which provides step by step guidance on how they can be developed and adapted to your own context, and put firmly into practice.
The Tools and Resources are categorised and cover the following IMM areas:
PLEASE NOTE: This section to our website is coming soon!
inFocus conducts independent, external evaluations to facilitate learning and support accountability.
We have conducted evaluations of high complexity projects, programmes and organisations for delivery agencies, funders, policymakers and networks, both in the Sport for Development and Peace and wider international development sector. We utilise a range of approaches including: Summative; Theory Based; Process; Developmental; Impact; and Participatory.
inFocus executes specific applied research projects on various topics such as Sport for Development, social impact measurement, and strategies for scaling impact. Our findings are designed to be implementable and timely.
Our team is comprised of experienced practitioners who are trained to bridge the gap between traditional research and practical evaluation. We provide a range of different evaluation approaches and methodologies suited to either individual projects or complex funding programmes. We systematically explore and document what is working and highlight areas to for further improvement to help funders explore overall impact strategies.
inFocus helps delivery agencies, funders and networks use their data effectively to report back to stakeholders and utilise data as a tool for development and growth. We work with organisations to do this by giving support in key areas, based upon their identified and priority needs:
InFocus is committed to sharing learning and best-practice within the development and humanitarian sectors.
We regularly run (free to join) public webinars (online workshops) on different topics to share best-practice and generate critical debates between experts and practitioners.
Click on the ‘Impact Community’ section above to find out how to become a member and receive regular updates on our public training.
An inFocus Learning Community brings together ‘like-minded’ organisations to exchange knowledge, share methods and results and map out both commonalities and differences in approaches.
Our learning webinars and live workshops bring together actors and organisations that work directly with beneficiaries, with evaluation and research experts specialising in the focal area. These are dedicated to particular thematic areas (e.g. gender equality, or disability) and can have a global, regional or local geographic focus, sometimes linked to a specific funder or network. In our Learning Community webinars and workshops, common challenges and solutions are shared, common indicators, outcomes and tools discussed and defined, with best practices to achieve these outcomes identified and documented.
We pride ourselves upon being able to then translate insights and learning into highly accessible and engaging materials, taking advantage of multi-media capabilities and tools, such as eLearning modules, online forums, meetings and webinars to disseminate knowledge across the field.
inFocus works with philanthropic organisations that provide grants and support to third party organisations delivering programmes or initiatives. Funders include charities, non-governmental organisations (NGOs), community groups, governmental or inter-governmental agencies and private sector companies. Our consultancy services are specifically designed to address some of the key challenges that funders face, whether that is:
‘A vision without a plan is just a dream. A plan without a vision is just drudgery. But a vision with a plan can change the world.’
Strategy is about asking yourself vital questions concerning What are you trying to achieve? What is the external situation and how can we address it? Are we effective? How can we convince others of this?
inFocus helps organisations to focus on their most critical issues and identify high leverage directions that allow the organisation to renew and reinvent itself, preserving its vitality and its competitive edge.
We’ve worked with non-profits and charities all around the world to scale up, scale out and scale together for more sustainable impact:
InFocus is committed to sharing learning and best-practice within the development and humanitarian sectors.
We regularly run (free to join) public webinars (online workshops) on different topics to share best-practice and generate critical debates between experts and practitioners.
Click on the ‘Impact Community’ section above to find out how to become a member and receive regular updates on our public training.
Over the last 15 years, inFocus has also designed a wide range of different customised training courses for clients around the world. The courses are specifically tailored to the needs of your organisation and attendees in the training, building on the extensive inFocus resources.
Our custom training has covered a range of areas, including inFocus
core areas of expertise in impact measurement and management
(IMM), theory of change and strategic planning. We have also
developed training on more specific topics, such as the launch of new
grant schemes for funders.
Our options for custom training include:
Please feel free to get in touch to discuss your specific requirements for custom trainings.
